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#JoinUs -

A 'SECRET' WOMENS EMPOWERMENT  CAMPAIGN FOR THE MIDDLE EAST; SANCTIONED BY COCA-COLA - BUT BANNED BY KSA PRINCE MOHAMMED BIN SALMAN AL SAUD.

For the majority of mums' across MENA - the ritual of cooking the Friday lunch after prayers for your family (up to 30 people) is one of the most stressful and daunting day's of the week.

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At face value, Coke with Meals are saying #JoinUs and we'll help you with great recipes and mealtime solutions in store and online.

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However, we know many mum's have anonymous online personas so they can visit their favourite bloggers to share their private thoughts...

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...so in partnership with these bloggers, we take #JoinUs to another level.

 

We invite mums to enter a 'secret' Coca-Cola portal to experience a community - where yes, there is inspiration on food and every day living. But there is also an open invitation to attend a Coca-Cola and local community partners 1-day  'empowerment' event in Cairo, Dubai, Baghdad or Riyadh...with some of the most forward-thinking women in the Middle East such as lifestyle blogger Amira al Taweel and CEO, Lubna Al Olayan.

 

(It is also live-streamed online via a secret code.)

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After these events a #JoinUs APP is planned to be launched to carry year-long Coca-Cola education, empowerment and inspiration.  

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However, as with all national Coca-Cola programs in MENA with potentially sensitive content, they have to be approved by the country leaders.

 

All agreed  - apart from Saudi Arabia. So sadly, it was therefore impossible for the campaign to be developed further.

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