Other interesting and bizarre stuff!
Speaker at D&AD Festival 17, Dubai Lynx 16 and RLC on Global retail.
Was poached by the Leader of the Opposition and groomed to be a Member of Parliament for 8 months prior to going to the USA in 06. (Yes, really!).
Voted ‘Coolest Creative Director’ by industry votes in Precision Marketing Magazine.
Spokeswoman for BAAF (British Association of Fostering & Adoption)
Winning Finalist in the Cosmopolitan Magazine/America Express Woman of the Year awards.
Nominee in Company magazine Movers & Shakers Awards.
Britain’s first black female Creative Director (supposedly.)
"I'm all about culturally relevant experiences that drive purchase, loyalty - and ultimately, improves lives."
British. Worked globally. Integrated thinker. Big idea generator. Creative storyteller. Inspiring leader. Imaginative writer. Relationship builder. Award-winner. Team player.
Partners with leading organizations to promote diversity.
Global Creative Consultant
CONFIDENTIAL Projects - 19
Can discuss 1:1.
Creative Director MENA
Wunderman Thompson | Shopaholic Dubai 15-16
Leading FMCG expertise for JWT on Coca-Cola, Honor and new business. Integrating with all sister agencies and areas of expertise to lead a cohesive story for brands.
13 - 14
Planned Sabbatical in Atlanta USA.
VP, Executive Creative Director
Saatchi & Saatchi X Chicago 11-13
Across all clients in, P&G, Quaker, Rubbermaid, Del Monte in Shopper Marketing.
Group Creative Director
Saatchi & Saatchi X Bentonville 09-11
Leading Proctor & Gamble business for Walmart. Overseeing Hair & Beauty (Pantene, Olay, COVERGIRL), Scale (Integrated projects across all brands) and Entertainment (including Global programs). Home of Big Idea Integrated Shopper Marketing. That’s what brought me to AR and Andy Murray’s team. I also created and lead our creative development/mentor program.
VP, Executive Creative Director
Momentum Worldwide Atlanta USA 06-09
Coca-Cola. The world’s most famous sparkling beverage. That’s what brought me to America. And the chance to work for Momentum and Worldwide Creative Director Jeff Weiss, helping transform a stale promotions department into a vibrant bunch of integrated thinkers. Working across North America and the world. On brands from Coca-Cola Classic to Vitamin Water. Shopper Marketing. Taking consumers on a journey. Mom, teens, hispanic, sports junkies. In store/out of store/ digital/ events/ music/ sports. Also part of the North America Management Team. Doubled the size of the agency in two years.
Integrated Creative Director
141 Worldwide, London
Hired to bring experience from previous agency Saatchi’s to transform a large dispirited creative department into a capable ideas team. Also working with Andrew Cracknell at Bates to implement an integrated way of working/thinking between our departments. Clients from Allied Domecq, HSBC Private Bank, Robinson's, NCDL, BAT. Loved it.
Deputy Integrated Creative Director
Saatchi & Saatchi, London
Wow. This was when integration was truly accepted as a way of working. Saatchi was at the forefront and I was an industry advocate of big ideas that go through all media. Clients included The Army, P&G/Head & Shoulders/Pampers, Olay, Telewest, Columbia Tri-Star, Family Planning Association. During the Dave Droga era, I stayed 4 years.
Full-time Freelance Drama Producer
Took a year out to work at the BBC. Where I wrote and produced TV and BBC Movies with Karl Fancis, the Head of Drama.
Joint Creative Director
Draft Worldwide London
First step into management. Draft Worldwide (now Draft FCB) then on Carnaby Street, London wanted to be an independent integrated shop. Clients British Airways, National Asthma Campaign, Won loads of awards at this and all the above agencies.
Experience...up the ranks
Senior Writer, Y&R Wunderman Cato Johnson London
DM focused in those days. Clients; British Airways Executive Club, American Express, Ford, Jaguar, BT.
Middleweight Writer, Ogilvy Business London
Business to Business. Clients: BT, Hewlett-Packard.
Junior Writer, FCB, London
Fabulous first real job. Clients: L'Oréal, Lancôme, Daily Mail, Selfridges, Nikon.
Across the board. Clio, D&AD, DMA, Creative Circle, Campaign Direct, ISP, Effie, Addys, Bevarage Awards.