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branding| retail

 RE-DESIGNING THE GLOBAL SHISHA SMOKING EXPERIENCE AND IGNITING NEW CONNECTIONS WITH THE FLAVOR LAB FOR AL FAKHER - THIS FLAGSHIP STAND FOR BUSINESS BUYERS REINFORCES THE BRAND AS THE WORLDWIDE LEADER IN SCIENCE, FLAVORS AND TECHNOLOGY.

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Moving away from dark and smoky Hookah lounges to the future of Shisha.

 

Sound Architecture spots around stand create Shisha Soundbites - immersing Buyers in the latest scientific news about flavor/composition/risk before they even step inside.

 

The Al Fakher Expert Flavorist - leads Buyers on both a scientific and sensory experience

customizing the journey for each person; with her iPad, she also captures valuable data along the way.

The Shisha Showcase conveyor belt brings flavor profiles alive - a unique/tactile interaction with the product and Al Fakher Flavorists, who explain the Shisha making process and the unique flavor catalogue from cherry to watermelon.

In the Global Lounge visitors relax and chat in real time to Shisha lovers in Al Fakhar's 100 markets -  interactive screens connect flavors profiles to parts of the world for authentic Shisha Stories from customers.

 

As they leave the stand their phones notify them of Al Fakher Buyers close by - and recommend evening networking with Al Fakher leadership in approved lounges with VIP areas for Buyers.

 

After the event, buyers are sent their own personalized flavor mix based on their interactions on the day at the Flavor Lab - Creating a platform for continued education, news and business sales.