Painted in clear glue. The poster was pure white when it went up at Vaxhall Roundabout for the press launch. When the journalists came back 14 days later; they were amazed. The pollution had stuck to the glue revealing the headline...
THE WORLD'S FIRST "GLUE POSTER" - LAUNCHED IN LONDON TO HIGHLIGHT AIR POLLUTION.
The National Asthma Campaign UK wanted to highlight air pollution during the Summer months by engaging consumers in the problem. So we had to think fast - how to get BIG PR and social sharing for a budget-restricted client.
A globally award-winning solution.