PLAY concept film here.
HOW DO YOU CONNECT AN UNKNOWN CHINESE PHONE BRAND TO THE YOUTH OF UAE & KSA? THE SOLUTION FOR HONOR (HUAWEI) WAS TO LISTEN WHEN THEY
CHALLENGED US TO "HONOR ME" - AND CREATE A UNIQUE ARABIAN EXPERIENCE.
Aimed at the new 'Mipster" generation - Honor phones enhance creativity and individuality. The concept of - "do not take us at face value just because we live in the Middle East, see who we are inside."
A fully integrated campaign (samples only here) - films, billboards, digital, social, the HONOR GAMES treasure hunt in the desert...Arabic influencers - all led to downloading the APP and online purchase. On delivery the first 1000 shoppers receive an exclusive RDF enabled ring for entry into special curated events. PR included AR gaming with honor smartphones throughout malls, partnering with stores.
We also encouraged youth to upload YouTube videos to share how Honor have Honored them. The best won inspiring prizes to help fufill further creative dreams.