THE WORLD'S FIRST PROTEST CAMPAIGN CREATED BY ALIENS- FOR ALIENS.
(OLDIE BUT GOODIE ALERT! IF ONLY AR WAS AROUND WHEN THIS WAS CREATED!) Terrified that they are going to be sent away from earth, angry aliens start a protest campaign to warn each other that 'MEN IN BLACK' are coming back on DVD.
- Overnight, huge fly posters written in alien (apart from the DVD launch date) appear on buildings in London, Birmingham and Manchester.
- Radio protests in alien interrupt drive-time (Press PLAY below!).
- The aliens even march to 10 Downing Street demanding to see the Prime MInister to demand their right to stay on earth. They end up getting surrounded by police motorbikes and the Paps.
- Online alien messages, lead to secret rewards instore for MIB fans.
Press articles, PR, protest leaflets all drive our audience of hardcare MIB fans to retail - where the aliens do make personal appearances. A hugely successful campaign for client Columbia Tri-Star.