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event marketing|pr|promotions|sampling
AS A 'TEST & LEARN' - P&G/WALMART.COM TOOK TO THE STREETS OF NYC/CHICAGO (WHERE THERE ARE NO WALMART STORES) TO PROMOTE THE EASE OF SHOPPING AND DELIVERY ONLINE.
' - In Chicago 12 Bus Shelters along the 'Magnificent Mile' were transformed into pop- up stores.
- In NYC the @PGMobile Truck - went to prime location and NYC workers could even request visits via social to their work places.
In just 2 weeks the campaign created over 52 million media impressions and P&G sales on their Limited Edition products went up 52%.
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