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HSBC PRIVATE BANK REBRAND ENCOURAGED CLIENTS ACROSS APAC TO 'ASSUME NOTHING.'
We were asked to create a new brand communication, annual report and office experiential ideas for HSBC Private Bank globally.
Our strategy was, 'Assume Nothing' about us as a private bank. We look at things with emotion and from original angles. We undertand culture and individualism.
And in return, we will 'Assume Nothing' about you as a client. Your wealth, your family, your hopes are not an off-the shelf category.
We launched the concept via film in Asia integrating the natural images from the region.