BRINGING LONDON TO AMERICA FOR THE OLYMPIC GAMES-IN
THE WORLD'S LARGEST (AWARD WINNING) SHOPPER DISPLAY.
(An oldie but goodie!) The average Walmart shopper can't afford to take her family to London to experience The Olympic Games.
No problem: in San Francisco, P&G brought it to them, across the whole length of their Local Walmart Superstore.
- Big Ben, chimed every 15 mins.
- The London Eye rotated and every pod housed a P&G Olympic Brand.
- 2 Double Decker buses had screens in the front that showed P&G athlete TV commericlas and bios.
- Even the Queen's Guard was there for a photo opp with the kids.
To explore properly, moms were given Tour Guide Maps, that also contained the screening times for The Olympic Games.
On launch day you could even speak with athletes moms in the 'Thank You Mom' lounge in London via an interactive screen.
A globally award-winning display for P&G.