TAYLOR SWIFT FINDS THE '17 YEAR OLD GIRL' IN EVERY 15-54 WALMART SHOPPER AND EMPOWERS THEM WITH WORDS FROM HER NEW CD.
(An oldie but goodie!) We positioned Walmart as THE destination for Taylor Swift’s new CD and exclusive merchandise. We found inspirational partner brands in P&G Beauty and Diet Coke.
- Use the unique code on your Taylor Lyric 'empowerment' bracelet on P&G women's beauty and health brands to get unique content online.
- Open your Diet Coke can and if Taylor sings! You win a session with her in her studio in NYC to record your 'LYRICS TO YOUR LIFE.'
- In the instore Hot Zone a mini recording studio plays Taylor's new music and shoppers can record their own lyrics to be shared online and instore.
- Taylor's makes a personal appearance at Walmart and sings the winning songs written by shoppers. It's broadcast to Walmart's across the USA LIVE. Shoppers interact via twitter.