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print|digital|shopper

A P&G 'TEST & LEARN' LAB PROJECT: FOR MOMS, A NEW OLAY AISLE IN STORE DIGITALLY COMES TO LIFE ON THE PAGES OF A MAGAZINE.

How do you entice mom shoppers to experience the new Olay aisle at Walmart from the comfort of their own armchair? With a P&G award-winning digital first. The mobile-tech solution led to increased footfall and new source of data-capture. It was also a template that further P&G brands could then explore with more creative-led solutions.