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print|digital|shopper

A P&G|WALMART LAB NA 'TEST & LEARN':FOR MOMS, A NEW OLAY AISLE IN WALMART 

UNEXPECTEDLY COMES TO LIFE ON THE PAGES OF A MAGAZINE.

How do you entice mom shoppers to experience the new Olay aisle at Walmart from the comfort of their own armchair? With a P&G award-winning digital first. This mobile-tech solution led to increased sales/footfall and a new source of data-capture for brands. Just as importantly, it became a tool that P&G scale brands explored creatively.