SUN (Happiness) =
Jack Johnson
LADYBUGS (Joy) =
Rhianna
BUTTERFLY (Love) =
Carrie Underwood
GRASSHOPPER (Charm) = Will Smith
|branding|retail | events | social |digital | music
COCA-COLA OWNS CHRISTMAS, NOW THEY WILL OWN SUMMER TOO WITH MEALS, MUSIC AND BLOCK PARTIES.
ICONS - meet the world for the first time through online media, viral videos and outdoor.
ANTHEM - The heart of this program is a signature summer anthem(s) featuring our icons. And It can be covered by any number of celebrity artists—from hip‐hop to bluegrass. The anthems can be found on iTunes for a Dollar. All proceeds go to local charities.
EVENTS - We’ll host /consumers create a series of scalable events from backyard barbeques to urban block parties all summer long.
Americana becomes unordinary. Rockwell nostalgia gets quirky. We have created a world where the sun is personified with a squint and a smirk—and cartoon insects fizz like bubbles, exuberantly punctuating summer scenes.
These elements are timeless—the backyard barbeque is joined by a dashing grasshopper and a family picnic takes place under a cunning sun. Coca‐Cola in the summertime is effervescent, refreshing, carefree and satisfying.
We create a formula that is endlessly applicable across all touch-points.
Coke is a simple pleasure that can boost your spirits, a tasty drink that makes these summer moments away from the daily grind all the more enjoyable. Moreover, Coke is also the perfect complement to summer food. Hot dogs, hamburgers, french fries, you name it—all taste better with Coke.
