A NEW COKE SUMMER ANTHEM LEADS TO A SUMMER OF FUN EXPERIENCES AND REWARDS. A WINNING INTEGRATED PITCH.
A collectable can and retail experience.
Every 'Bubbleshine' can features a loved Summer insect or emblem, to be brought alive with Coca-Cola celebrity partners such as Rihanna, Carrie Underwood and Kanye. Each can reflects Coke attributes such as LOVE, HAPPINESS, CURIOSITY and POSITIVITY.
Mini animations tease the cans, 'Summer Bubbleshine' anthem & celebrities involved online.
Fun animated digital page take overs - with partner mom bloggers lead to store.
The Summer Anthem - is recorded at Coca-Cola studios and available to download with donations towards the Boys & Girls Club of America.
Unique merchandising at mcr.com - helps create events to make mom's family Summer easier and pushed repeat purchases.
'Musical Can' Summer Concert Promo - find 1 of 4 'MUSICAL CANS', to get a VIP family seat at the culminating live streamed concert of anthem in Times Square as Summer comes to a close.