iTunes|content|bloggers|print|digital| retail|

activation|pr|promotion|branding|loyalty|rewards

A NEW COKE SUMMER ANTHEM LEADS TO A SUMMER OF FUN EXPERIENCES AND REWARDS. A WINNING INTEGRATED PITCH.

 A collectable can and retail experience.

Every 'Bubbleshine' can features a loved Summer insect or emblem, to be brought alive with Coca-Cola celebrity partners such as Rihanna, Carrie Underwood and Kanye. Each can reflects Coke attributes such as LOVE, HAPPINESS, CURIOSITY and POSITIVITY.

 

Mini animations tease the cans, 'Summer Bubbleshine' anthem & celebrities involved online. 

Fun animated digital page take overs -  with partner mom bloggers lead to store.

 

The Summer Anthem -  is recorded at Coca-Cola studios and available to download with donations towards the Boys & Girls Club of America.

Unique merchandising at mcr.com - helps create events to make mom's family Summer easier and pushed repeat purchases.

'Musical Can' Summer Concert Promo -  find 1 of 4  'MUSICAL CANS', to get a VIP family seat at the culminating live streamed concert of anthem in Times Square as Summer comes to a close.