An ongoing project within Whole Foods NBD - we aim to drive footfall to store by creating a new digital wristband, for sale for one day and for one hour only at Whole Foods. Because 'one hour' can change your life - and enable you to 'LIVE WHOLE.' - happy and healthy.

 

Designed by Stella McCartney, the wristband registers your fitness regime and suggests healthy and cost-effective personalised foods/meal solutions that can also be delivered to your door via the new APP - 100% personalized to you.

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Healthy solutions automatically sync depending on the store calendar and your personal family regime and religion that you input back into the APP...'Back to School', 'Summer Holidays', 'Ramadan' etc. 

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The digital wristband will also be entry to the 'LIVE WHOLE' run for charities connecting all the Whole Foods stores in Chicago. Plus the wristband will get you entry into pop-up events and experiences in store.

 

Linking you to a YouTube channel, there is a fitness and health advice all year long with celebrity partners  - and specialized offers for 'LIVE WHOLE' members.

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Partnering with OWN TV we will have 'LIVE WHOLE' programming via Oprah and partners.

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You, store, digital, events, programming - it's time to 'LIVE WHOLE.'