PLAY video. (Awaiting final edit).
TWO PHONES. ONE LOVE STORY. (HUAWEI) HONOR REFLECTS THE HARSH REALITY OF RELATIONSHIPS
IN THE MIDDLE EAST AND THE POWER OF TECHNOLOGY IN BRINGING THEM TOGETHER - WITH A SPLIT ONLINE CAMPAIGN TEASING 'HIS' AND 'HER' SIDE OF THE STORY. THE FULL #LOVEBRAVELY MINI-MOVIE IS REVEALED ON THE PHONES' VALENTINE'S DAY LAUNCH.
- Smartphones are only available online so all media leads to e-store.
- Website had an unplanned refresh as Consumers wanted to share their own love stories online.
- PR on progressive media such as Virgin Radio discussed long distance and forbidden love.
- Special offers and rewards if the two phones are bought or pre-ordered.
- #LoveBravely trended and young Arabs tagged their friends under the film clips.