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PLAY video. (Awaiting final edit).
|content|digital|social|online retail|rewards
TWO PHONES. ONE LOVE STORY. (HUAWEI) HONOR REFLECTS THE HARSH REALITY OF RELATIONSHIPS
IN THE MIDDLE EAST AND THE POWER OF TECHNOLOGY IN BRINGING THEM TOGETHER - WITH A SPLIT ONLINE CAMPAIGN TEASING 'HIS' AND 'HER' SIDE OF THE STORY. THE FULL #LOVEBRAVELY MINI-MOVIE IS REVEALED ON THE PHONES' VALENTINE'S DAY LAUNCH.
- Smartphones are only available online so all media leads to e-store.
- Website had an unplanned refresh as Consumers wanted to share their own love stories online.
- PR on progressive media such as Virgin Radio discussed long distance and forbidden love.
- Special offers and rewards if the two phones are bought or pre-ordered.
- #LoveBravely trended and young Arabs tagged their friends under the film clips.
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