HOW DO YOU KEEP MUM'S IN THE UAE, KSA AND KUWAIT LOYAL TO NESTLE NAN 3 BABY FORMULA AS THEIR CHILD GROWS UP? BY TELLING THEM 'DREAMS START HERE'.
Social media films - emotionally compelling series based on real stories.
Robust education platform - on benefits of NAN and how it helps children at every stage. Combined with games/that encourage child development.
Retail partnerships special packs - that encourage kids dreams and play into "pester power." Also buy 1 donate 1 - positioning NAN as a benevolant brand.
Shopping mall VR roadshow - brand sampling experiences where kids can dress up as their 'future selves' and enter an interactive VR world.
A winning pitch campaign.