app|content|bloggers|sampling|digital|mall activations

online retail|retail|pr|promotion|rewards

HOW DO YOU KEEP MUM'S IN THE UAE, KSA AND KUWAIT LOYAL TO NESTLE NAN 3 BABY FORMULA AS THEIR CHILD GROWS UP? BY TELLING THEM 'DREAMS START HERE'.

Social media films - emotionally compelling series based on real stories.

 

Robust education platform - on benefits of NAN and how it helps children at every stage. Combined with games/that encourage child development.

Retail partnerships special packs - that encourage kids dreams and play into "pester power." Also buy 1 donate 1 - positioning NAN as a benevolant brand.

 

Shopping mall VR roadshow - brand sampling experiences where kids can dress up as their 'future selves' and enter an interactive VR world.

 

A winning pitch campaign.