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LAUNCHING SMOKY EYE KITS AT MASS RETAIL BY FOCUSING THE MEDIA SPEND OUT OF STORE IN DIGITAL WITH AN AWARD-WINNING FACEBOOK PARTNERSHIP FOR P&G.

(An oldie but goodie!) How do we help COVERGIRL launch their first ever Smoky Eye kits to young female shoppers at Walmart?

By going to where they are - a Facebook partnership, Beauty Blogs and demonstrating via celebrity make-up master endorsements, 'Allure' Magazine credentialing and beauty blogger influence... it's as easy as 1-2-3 to use - and great value too!